Afrobeats singer, Kay Smooth on Wednesday disclosed that for an up-and-coming artist to “blow,” they must be on a label.
In an interview with Sharon Onella, the artiste who was a member of a group named Affirmative Action with the late Terry Bonchaka revealed that “when you don’t have a strong financial backup, somebody who can support you in terms of promotion, you will not be heard.”
He mentioned that for the likes of KiDi and Kuami Eugene, “it is easy to reach out to the masses because all the structures are put in place for them. Unlike (others) who don’t belong to any label, you have fix everything by themselves.”
Furthermore, he told plight of promoting songs as an up-and-coming act. Kay Smooth called it difficult because “you have to appreciate them, (DJs) give them little incentives for them to continue playing your songs.”
“It is tough to do that without a label or an executive producer”, he stated.
Source: Sharon Onella (Remedi Entertainment)